How We Do It


  • Quote Request – Design & Functionality Brief
    To ensure we get a clear understanding of your project we need to receive a design and functionality brief. This helps us to define the scope of your project so we can quote as accurately as possible.

    Get Started here:
    Design Brief:

    Functionality Brief:

  • Quote Discovery
    This is a quick phone call to let you know we received your request and to clarify the details of your design and functionality submission. Wherever possible we work to fixed cost estimates so we use this conversation to ensure our understanding of your project is the same as your own
  • Quote
    Using the information from your design and functionality brief and the quote discovery session we produce an estimate and send it via email.That same email will contain a link to our standard terms and conditions.

    It is essential that you read them as acceptance of your quote indicates acceptance of those terms and conditions.

  • Quote and Terms & Conditions Acceptance
    Simply follow the directions in the email accompanying your estimate to accept it and keep the project moving forward.

Project Development Stage One – Strategy & Design

  • Project Commencement (Invoice – 40%)
    Your first payment commences the project and includes the discovery and design phase in full. Upon successful payment of your commencement invoice you be invited to a project discovery session.
  • Project Discovery
    This is an in-person meeting or online conference with the key stakeholders of the project, including strategists, developers, designers and project managers.This session ensures everyone is ‘on the same page’ about the desired outcomes of the project. The brief is reviewed against the quoted scope and any necessary adjustments are made.

    A Scope Outline is produced that either confirms the parameters of the original quote or introduces new deliverables that are costed and introduced into the project contract.

  • Project Research
    Research  is conducted by the strategy and development team on your behalf. Depending upon the deliverables of the project it may include best practice design protocols, competitor analysis, search engine / keyword research or device useability trends.The product of the session is a clear project development pathway that ensures best practice principles are adhered to in order to deliver a quality outcome.
  • Project Concept Development
    Based upon the outcomes of the Project Discovery and Project Research phases a project concept will be developed. Generally this is led by the brand identity team, but may include input from our user interface or immersive experience partners.Put simply, we develop the idea that will be the guiding light for the design and functionality phases of the project.
  • Design – Discovery
    This is a review of the design brief submission with the designer that will be producing this phase of the project. It is generally a short phone call confirming the details of the submission and ensuring all resources are correct and in useable formats.
  • Design – Concept Development
    The results of the Project Concept Development and Design Discovery phase combine in the Design Concept Development.This is when the experience and intelligence of the team is applied to working out how to deliver the project with the best ‘bang for buck’.

    Wireframes, sitemaps, infographics, conceptual branding artwork and business workflows are all common outcomes of this phase.

  • Design – Graphic Art
    Once a concept has been committed to it will be developed into presentable artwork across the full range of project deliverables.
  • Design – Graphic Art Revision
    Feedback of the Graphic Art is used to update the designs until the key stakeholders are satisfied.This is the final opportunity to make changes to the design without accruing additional fees.
  • Design – Sign off
    Approved design files are delivered in a range of professional formats

Project Development Stage Two – Frame work & Interface

  • Development Commencement (Invoice – 40%)
    Your second payment commences the project development stage and includes the development and deployment (content application) of your project.
  • Development – Establishment
    This is often referred to as the ‘tech set up’ phase. A server environment is created that meets the needs of the development environment and any functional requirements such as domain specific email addresses or holding pages are established.
  • Development – Environment
    The parent development framework is deployed and default security, SEO and customisation features are installed. Default database content is imported to assist interface styling and functionality testing.
  • Development – Framework
    The child development framework is deployed and configured to achieve the functional requirements of the portal. If eCommerce, membership, directory or business automation systems are being commissioned they will be configured during this phase.
  • Development – Interface
    The human interaction components of the project are styled using the design components developed at the Graphic Art phase. This includes all the ‘front facing’ interface components that are both publicly and privately accessible.
  • Development – Mobile Display
    The interface is styled to display correctly on a range of tablets and mobile devices. Display requirements are drawn from the agreed parameters outlined in the original Project Discovery session.Mobile display will be styled according to one of the following options:

    1. Resizable to viewing device
    2. Mobile Responsive
    3. Unique Mobile Application
  • Development – Testing
    The project is tested for browser compatibility and potential useability issues using a range of popular devices. Additionally the site is tested for security strength and Search Engine Visibility
  • Development – Quality Assurance
    The development is peer reviewed against our internal QA protocols and tested once more to make sure we can confidently apply our ‘No Bug Guarantee.’
  • Deployment – Content Application
    Content that has been supplied or internally generated is applied against the deployment and stylistic display protocols are established. Any final styling required to deliver an exceptional result is applied and committed to the child framework.
  • Deployment – Content Review
    All ‘front facing’ content is reviewed against the original design files to ensure as close a match as possible.The project is then reviewed by the client and any minor (non editorial) changes are made.

Project Development Stage Three – Launch & Support

  • Development Completion (Invoice – 20%)
    Your third payment launches the project and covers the agreed training schedule outlined in the quote and confirmed in the project discovery session.
  • Deployment – Launch
    The technical requirements to launch your site are actioned – including a full ‘launch state’ back-up of your project. Any remaining requirements such as hosting and email set up are addressed in this phase.
  • Deployment – Post Launch Review
    A final check of your portal’s usability and performance ‘in the wild’ is undertaken by the design and development team. Any final tweaks are applied and the portal is reviewed against the scope of the accepted quote to ensure everything has been delivered.
  • Project Review
    This is a replication of the initial discovery session. All relevant stakeholders are encouraged to review the project and openly discuss the delivered product in an open forum.The project will be reviewed against the expectations of the client and the agreed deliverables of the Scope Outline to ensure a high level of satisfaction.

    If any mistakes or clear misinterpretations of the Scope Outline have occurred they will be corrected at this stage at no additional charge.

  • Training – Functional
    Solid nuts and bolts training in how to use the deployed systems, including unique customisations as per the agreed training parameters outlined in the original quote. This is systems based training only – the ‘how to’ component that provides the foundation for the conceptual training that follows.
  • Training – Conceptual
    This phase explores the ‘what to do and why’ component of the new business tool. It includes a basic snapshot of how the new project portal fits within the overall strategy and goals of the business.
  • Project Handover
    All the resources, access keys, logins and archived materials, such as deployment backups and remaining design files are delivered.On-going tech support is discussed and general advice about how best to move forward is given over a cup of tea.
Call us NOW for a FREE consultation on 1300 88 69 54
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