Writing about yourself can be challenging. Writing about yourself and not sounding like a jerk can be even more challenging. When writing a bio or about us page your goal is to engage with your audience and assure them that you are both competent and human. It’s an opportunity to connect with your audience on a more personal level and to show them that you are just like them, but more qualified than them in this area. This is especially important when you’re targeting a particular audience or demographic.