Writing about yourself can be challenging. Writing about yourself and not sounding like a jerk can be even more challenging.
When writing a bio or about us page your goal is to engage with your audience and assure them that you are both competent and human.
It’s an opportunity to connect with your audience on a more personal level and to show them that you are just like them, but more qualified than them in this area. This is especially important when you’re targeting a particular audience or demographic.
It’s a good idea to refer to things that you like to do that they would also like, or relay experiences as your own that they are most likely having and that you can help them with.
A classic example is stating the reasons you got involved in your particular industry was because you were looking for the solution to problems your intended audience now face.
“I started my online organic vegetarian jelly shop because after I became a vegetarian I couldn’t eat gelatine, but I LOVED jelly”
Give yourself a fixed amount of time to answer these questions – no longer than 20 minutes. You’re looking for a stream of consciousness; just ideas at this stage. You can hone your content later.
10 questions in 20 minutes
- Why did you start this venture? What brought you here?
- What is your professional super power? What are you better at than anyone else?
- What do you love about what you do?
- What do you love achieving for your clients?
- Who have you worked with previously, and what outcomes did you achieve?
- What do you do when you’re not working?
- Does any of your work benefit a charity or not-for-profit?
- What is a contradiction about who you are that is novel or funny?
- How would you like to be remembered?
- Is there anything else you’d like to tell people about yourself?